You’re under pressure to be using Social Media but don’t have the time or resources to do it. You’re sick of hearing case studies about Social Media but often they’re not relevant to what you do. Even worse, there’s no guidance on how to do it. The agency that works for you (or competes against you) seems to control the digital strategy but you’re not sure it’s right.

Social Media Strategy is a practical ‘How to Do It’ day for Senior Marketers exploring:

• Social Media Fundamentals: What works (and what doesn’t)
• Creating Content
• Measurement & ROI
• How to do it: Best Practice & Practical Steps

This event is for in-house marketers or agency staff who need to develop and lead Social Media strategy. The course finishes with a working session where attendees will begin to flesh out their own Social Media strategy to take back to their organisations.

ABOUT GRAPEVINE CONSULTING

Grapevine Consulting is a Marketing & Social Media consultancy run by Darika Ahrens. She has run Social Media training for Microsoft, Unilever, Philips, British American Tobacco, Pet Food Manufacturers Association and agencies around the UK. She is also a visiting lecturer on Digital PR for the BA Public Relations course of Westminster University.

 www.grapevine-consulting.com

“...a great social media trainer, both at a high level, and in delivering practical hands-on tips.” - Helen Nowicka, Head of Digital at Porter Novelli

“Darika has always received only the highest feedback from our clients based around both knowledge & approach” - James Fell, Marketing & Operations Manager at Social Media Academy

“I wouldn't hesitate to recommend Darika to colleagues, clients and agencies who want to look and actually become smarter practitioners in the digital and social space.” - Sam Knowles, Planning Director at salt PR

“Darika gave some great insights into Social Media that have proved most helpful and helped to grow our online communities.” - Mark Baldwin, Community Manager at Team17

AGENDA:

9am: Arrivals and Introductions

9:30 – 10:45 Social Media Fundamentals

What works within Social Media and what doesn’t? Guidelines for success.

- Break-

11:00 – 13:00 Creating Content

From blogs to Facebook status updates: what you need to create and how.

-  Lunch Break –

13:30 – 15.30 Measurement & ROI

Can Social Media be measured? What and how? (And how much should you spend)

- Break-

15:45 – 17:30 Working Session

Practical session starting work on your own strategy. Bring existing info & laptop if possible.

17:30 Finish

For any additional information contact darika@grapevine-consulting.com